Audi Middle East have collaborated with Fashion designer to the stars, Hasan Hejazi to bring his inaugural catwalk show this October at the Middle East’s definitive fashion platform Fashion Forward (FFWD). His catwalk show, will feature some of Hasan’s favourite archive pieces, famously worn by his celebrity clientele, as well as an all-new collection for Spring/Summer ‘15 that will feature a clean fresh colour palette in luxurious embroidered fabrics and silks. Hasan is renowned for specialising in glamorous luxury women’s evening wear, working with an enviable celebrity client list including Kylie Minogue, Jourdan Dunn, Eva Longoria, Jessie J, Cheryl Cole and Paloma Faith. The show’s highlight will be the premiere of a unique dress, inspired by Audi, to mark Hasan’s debut. Renowned for statement gowns that demand attention, the one-off piece has been inspired by Audi’s design cues of purity, intrigue, creativity, sophistication and originality. Trevor Hill, Managing Director Audi Middle East, on the announcement of this collaboration, added, “Audi has a long-standing relationship with FFWD and this season we have gone one step further in our support of young pioneering designers from the region. We are delighted to be supporting Hasan and his youthful, sporty, dynamic and visionary approach to design embodies our own brand values. We look forward to the unveiling of Hasan’s Audi inspired creation at his debut in the Middle East.” Hasan started his label in 2010, when his first ever collection was stocked at world famous department store Harrods, catapulting the Manchester-born, English Jordanian designer straight from the London College of Fashion into the global style league. Hasan’s design inspiration comes from strong and powerful women with the aim of fulfilling their desire to dominate in today’s fast and moving world. His attention to detail and commitment to luxurious high quality is in line with Italian and Parisian design whilst maintaining an international element of frivolity and fun.
