The Best Of What’s Going On In MENA

Elie Saab Knows No Bounds

Elie Saab a self-trained man born in 1964 in Lebanon began sewing at a very early age. At the tender age of nine, he was determined to be a part of the fashion industry. He is an eager and enthusiastic learner and always used to cut patterns from newspaper and magazines. He used to make garments from any lace or fabric that came handy to him. His creativity knew no bounds. Elie Saab's style reflects a beautiful amalgamation of the western as well as the eastern cultures. He uses splendid materials namely, taffeta, organza, noble and satin paired with more fluid and light fabrics. Initially his atelier was focused on bridal couture making wedding dresses and gowns using rich fabrics, lace, detailed and intricate embroidery, pearls, crystals and silk threads. Elie Saab has carved his niche as a noted and a renowned designer for the celebrities and royalty from all across the globe. His distinctive vision and exquisite couture dresses have made their mark in the world of fashion. Elie Saab has a way of speaking through his creations which he carries a subtle message of freedom combined with luxury. He successfully merges the traditions and values of MENA with the modern standards of the western world. Many celebrities and royalty have donned on the beautiful Saab attire and walked on many red carpet events across the world. ELIE SAAB is a globally acknowledged and renowned brand of today. Over the years, the brand has become an established name to dress up celebrities and royalty. With exposure and experience of years succumbed to fame, the main inspiration behind each of his creations remains to be Beriut, till date. All is creations gives a 'fairy-tale' and 'dream-like' reality at first sight. The key features that distinguish ELIE SAAB from other brand is his ability to transform even the simpler designs into sophisticated, radiant and royalty by taking in finest resources available. ELIE SAAB dazzles away hearts of everyone with his detailing and sense of beauty, taken from all around. In 2010, Elie Saab set up his trademark in Gulf region, by installing his flagship store in Dubai's heart- Dubai mall. The highest numbers of footsteps in Dubai Mall will accelerate ELIE SAAB's collection ranging from ready-to-wear dresses, evening gowns, shoes and bags. In January 2012, Elie Saab opened his first store in Asia. Situated in Hong-Kong, the store showcases elegant and classy designs for ready-to-wear dresses, evening gowns, shoes, bags and the brand's first fragrance, ELIE SAAB le Parfum. During mid-November, Elie Saab launched his first boutique in Geneva, Switzerland. The store is encompassed with products such as: elegant ready-to-wear dresses, evening gown, shoes and bags from his Pre-fall 2012 collection and Autumn/Winter 2012-2013 collection. Elie Saab's renowned collection of ready-to-wear dresses, evening gown, shoes and bags from his Pre-fall 2012 collection are present in his store situated in Mexico. The main components and designs that are presented in all his existing stores will be incorporated with Mexican touch.