In September 2012, the young and ambitious Idriss Al Rifai wanted to change the way e-commerce was done in the Middle East. Frustrated with the poor availability of offering and the lack of great customer-centered delivery services, he created MENA360 as a turn-key service provider. MENA 360's staff comes from some of the best e-commerce companies in the region (Souq, MarkaVIP, Groupon) and the company has developed a solution helping brands go online and increase their sales through the reach of regional customers. MENA 360 sees itself as a true enabler and helps its clients from inception to optimization, from website design to last mile delivery, from digital marketing strategy to customer insights. MENA 360, which bills itself as the MENA region's e-comnmerce and logistics gateway, wants to change the e-commerce landscape. And if it succeeds in this tedious task, it will not only benefit the company's team but the the region's e-commerce and logistics ecosystem as a whole, enhancing this ecosystem to the benefit of hundreds of startups suffering from what still is a relatively nascent overall startup ecosystem.
