Bookwitty, led by Cyril Hadji-Thomas, is a global community of book professionals and book enthusiasts, which aims to level the playing field with the dominant online marketplaces, as well as create a vast book catalogue through collaborative submissions. By giving local bookstores around the world access to an international platform, Bookwitty helps them thrive in a challenging environment, and helps book lovers get the international books they crave at local prices. The company has existed as a white label brand since 2007, and is expected to sell 1.2 million books by the end of 2013. Bookwitty's mission is simple: create the best, most comprehensive experience to discover books that users will love. Bookwitty's extensive catalogue and personalized recommendations help customers learn about titles that match their interests, and match them with publishers and booksellers that have them available for sale. Bookwitty's focus is developing an innovative, creative platform for book lovers to create content and spark a dialogue around their passions. As the company puts it: "together we’re leading a movement to break rules and challenge convention".
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