In 2003, after two years in Texas, Moe Ghashim moved back to his hometown of Aleppo, Syria. He was attracted to the country's immense potential and the aspirational drive of its people. Moe started a web design company, servicing his US-based clients with a growing workforce of 12 employees. Soon, he started dreaming of his next venture, a platform that would make setting up an online e-commerce store as easy as starting a Facebook page. It would be an Arab world première. But last year, bombs started hitting his city. Moe had to hastily pack his bags and head to neighboring Jordan. With neither a network nor funding, Moe set up base in Amman. He turned to a local start-up accelerator for help pursuing his idea.
He later received funding from my organization, Wamda, a platform to empower entrepreneurs in the Middle East and North Africa, and built ShopGo.me into one of the leading e-commerce platforms in the Arab world.Moe's success against all odds, in extreme conditions where cash, human resources, and clients are hard to find, and political stability is often non-existent, that's what I call the "Power of Yalla". "Yalla" is Arabic slang for "let's move it." It's the power of doing things with an attitude of resilience, fast adaptation, and informed improvisation under volatile conditions. Operating in this environment requires persistence, flexibility, and a deep-rooted desire to change the status quo.The "Power of Yalla" has always pulsed through the Arab world. For some outsiders, the upheavals that began in Tunisia in 2010 offered their first glimpse of this spirit. Many of the online activists that worked to topple old regimes in Egypt and Tunisia came from entrepreneurial backgrounds. They literally bootstrapped their way through revolutions, using all the tools at their disposal, adapting extremely fast, and persisting in their cause, until dictatorships fell. A few months after the uprisings, I put an end to 10 years of living in the US and moved back to the Middle East. I was inspired by the amount of energy I felt, and knew it could be channeled into creating jobs and companies that would spur some much-needed economic growth. I accepted an invitation to become CEO of Wamda, and built with my team a platform to help activate and invest in the entrepreneurship ecosystem. I meet "Moes" everyday:young Arab entrepreneurs demonstrating the "Power of Yalla" in their daily lives by putting together startups and creatively working around roadblocks. In emerging markets like the Middle East, often only the most resilient can stay afloat. And the strong fundamentals of the Arab market make it all the more worthwhile: with 350 million consumers and a youthful population, the Arab world offers a huge opportunity for entrepreneurs attuned to its cultures and aspirations.
He later received funding from my organization, Wamda, a platform to empower entrepreneurs in the Middle East and North Africa, and built ShopGo.me into one of the leading e-commerce platforms in the Arab world.Moe's success against all odds, in extreme conditions where cash, human resources, and clients are hard to find, and political stability is often non-existent, that's what I call the "Power of Yalla". "Yalla" is Arabic slang for "let's move it." It's the power of doing things with an attitude of resilience, fast adaptation, and informed improvisation under volatile conditions. Operating in this environment requires persistence, flexibility, and a deep-rooted desire to change the status quo.The "Power of Yalla" has always pulsed through the Arab world. For some outsiders, the upheavals that began in Tunisia in 2010 offered their first glimpse of this spirit. Many of the online activists that worked to topple old regimes in Egypt and Tunisia came from entrepreneurial backgrounds. They literally bootstrapped their way through revolutions, using all the tools at their disposal, adapting extremely fast, and persisting in their cause, until dictatorships fell. A few months after the uprisings, I put an end to 10 years of living in the US and moved back to the Middle East. I was inspired by the amount of energy I felt, and knew it could be channeled into creating jobs and companies that would spur some much-needed economic growth. I accepted an invitation to become CEO of Wamda, and built with my team a platform to help activate and invest in the entrepreneurship ecosystem. I meet "Moes" everyday:young Arab entrepreneurs demonstrating the "Power of Yalla" in their daily lives by putting together startups and creatively working around roadblocks. In emerging markets like the Middle East, often only the most resilient can stay afloat. And the strong fundamentals of the Arab market make it all the more worthwhile: with 350 million consumers and a youthful population, the Arab world offers a huge opportunity for entrepreneurs attuned to its cultures and aspirations.
