As part of its tasks to encourage owners of Small and Medium Enterprises (SME) to develop their businesses and support them in achieving their objectives, the National Business Center (NBC) incubates a project, being conducted under the name of Muscat Digital Advertising Company (MDAC). "The project aims at using advanced technology in digital advertising and intends to assist the SME's to intensify their business ideas and to support them to be great achievers", Khalid bin Ahmed al Abri, Chief Executive Officer and Founder of MDAC said. This project is also designed at reducing the cost of traditional method of commercial advertisements which are considered to be extremely expensive as compared to digital advertising, he added. He said the goal of the project was to take advantage of modern technology in promotion of business advertisements at affordable and reduced costs by utilising applications of the digital technology to advertise and to facilitate for promotion of diverse brands of Omani as well as other private companies. "In this context, the project was able to attract nearly 100 local enterprises to market their products through an online website www.Oman-be.com, which was specifically designed to fulfill the objective of the NBC digital business advertisements", noted Al Abri.
The project further plans to build an online national data base for Omani private companies in the local market by targeting different oil and gas companies, electrical and the services sector organisations, he added. The project is expected to not only provide a wide-ranging solution to problem solving and to overcome some of the challenges witnessed by well-established companies and owners of SMS's, but it will also assist them to promote their products and to achieve their goals at a broad scale of the local market. Khalid further mentioned that the National Business Center has played a key role in supporting young Omanis to help them create a suitable work environment and has assigned a full time human resource cadre to administrate and develop SME, which will empower their business.